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July 31, 2023
VBB 250: Jess Weiner — The Woman Who Gave Barbie A Makeover!
She didn't create Barbie but was hired to help revive and diversify the image of the world's most iconic toy. Long before the blockbuster movie, VBB welcomed cultural expert Jess Weiner to take us on tour through the boardrooms of global brands like...
She didn't create Barbie but was hired to help revive and diversify the image of the world's most iconic toy. Long before the blockbuster movie, VBB welcomed cultural expert Jess Weiner to take us on tour through the boardrooms of global brands like Mattel and Dove and share how the women's movement has influenced these corporate giants. For over two decades, Jess has continued to be a grassroots leader in raising the self-esteem and awareness of women and young girls. Jess is also an adjunct professor at USC and was recently named by Fast Company as one of the most creative people in Business in the areas of Diversity and Education.
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